Hot Mustard Agriculture

Agriculture Marketing.

10 Ways to Grow your Business

At Hot Mustard we have the skills, expertise and specialist tools to help your business reach its full potential.

• 1. Build your brand

  Whether you have an established brand or a new product or service, we build your brand presence in the marketplace through a number of mediums including store and vehicle signage, advertising, promotions, online activity and point of sale.

• 2. Give your business a unique selling proposition

  By identifying and capitalising on your unique business strengths, we give your business a point of difference to help it stand out and give customers a reason to choose your business over your competitors.

• 3. Attract new business

  Every business needs new customers in order to grow. We create a media plan to suit your budget that will help your message reach people who may not have heard about your business, or who may not know about all the benefits of your products. We also create motivating sales incentives that will encourage staff to increase sales and get behind your product or service.

• 4. Retain and increase spend from existing customers

  Having a loyal customer is like having a relationship. And like any relationship, communication is vital. There are many ways to stay in touch with your customers - you can send them a letter or email, talk to them through a radio ad or even update them about new developments in a press ad. We help you find the most suitable way to communicate with your customers. Depending on your budget we also help you introduce loyalty schemes, organise events and create promotions that will encourage your customers to stay loyal to your business.

• 5. Launch new products and services

  A launch campaign needs that "wow" factor to get your target market's attention. We create a powerful and effective campaign that will make people sit up and take notice of your product or service.

• 6. Give you maximum value from your marketing spend

  We track your campaign using our specialist tools, so that you can see the results firsthand. We handle your printing in-house and use our buying power to get you a great deal on media placement. We also explore the possibility of third party tie-ins with other companies to bring down your costs so that you get maximum value from your marketing budget.

• 7. Connect with your target market

  We understand how significant regional marketing is for business and how varied farmers are. We know that a Northland dairy farmer with a herd of 280 has different needs and motivations to an Eastern Waikato dairy farmer with a herd of 860. As the agribusiness specialists, we understand your target market and the most effective means to reach them.

• 8. Utilise new marketing and communication technologies

  It is our job as an advertising agency to always be one step ahead and we ensure all our staff members are up to date with new communication technology. From mobile apps, websites and e-marketing to text messaging and social media marketing tools, we have the experience and the skills to make these mediums work for you.

• 9. Maintain your brand

  By maintaining your brand presence in the marketplace, your business remains top of mind. We create an effective strategy and maintenance campaign using the most appropriate media to give you the edge over your competitors.

• 10. Understand your business

  We like to build close working relationships with our clients. Whether you prefer a catch up on the phone every day, or a face to face meeting once month, we will work with you to ensure your business is being looked after.