Te Pari is a New Zealand success story. From small beginnings, to exporting New Zealand-made ingenuity around the world, Hot Mustard has been Te Pari's marketing partner throughout the entire journey.
Initially the strategy was product focused. Over time, we built confidence and created an overwhelmingly positive perception towards the products, positioning them as premium quality solutions to help farmers achieve their goals.
It was time to change tack.
It was time to share the story of Te Pari's success with it's customers world-wide and the annual product catalogue was chosen as the vehicle to do this.
The new direction reflects the message, 'Farmers around the world are now appreciating what Kiwi farmers already know'.
The result is a wonderful new look that portrays the story of Te Pari's success with the catalogue itself designed and printed as a 'coffee table' showpiece.
Complete
Work:
Catalogue
Stationery
Advertising
Website
