We ran market research to get the answers and discovered the interesting fact that many farmers apply lime simply because it is what their fathers had done before them, without really knowing what it does.
We created The Facts of Lime campaign to inform farmers about the real benefits of using lime and to break down assumptions. The campaign educated farmers and spreaders on the real facts of lime in a simple way. By educating the industry, this campaign set McDonalds Lime up as the authority on lime, providing quality information and quality products. Following the campaign lime sales improved considerably as farmers moved to annual application rather than once every 2-3 years.
Completed Work
