The Problem
In an industry dominated by a single brand with multi-generation
loyalty behind it, how do you get a farmer to switch to not only a
new product but to an entirely new farming system?
The Solution
Appeal to the farmer's traditional value of fair play and "giving
the small guy a chance" by telling them they have a choice. And do
this by peppering publications with lots of styled "election" ads,
which culminate in an offer where farmers can see for themselves,
by trialling a test pack at a reduced price.
Complete
Work:
Print Advertising
Online
