Hot Mustard Agriculture

Promax Plastics needed to communicated to a nationwide market that their corrugated water tanks are made locally and available nationwide. The result was our Big Tank-tastic campaign.

The Dectomax site was the second Pfizer site we created. Incorporating three different types of registration form we also created a single database to collect all these registrations so that Pfizer could easily access registration data for further marketing efforts including email marketing.

Puzzled as to why sales of lime were static McDonalds came to Hot Mustard for help.

This campaign focused on continuing the education of farmers (who are the primary audience; secondary target markets being retailers and industry) by drawing attention to the costs and effects of pasture pests.

Play on farmers values of fair play and giving the small guy a chance, by telling them they have a choice. And do this by peppering publications with lots of election style ads culminating in an offer whereby farmers can see for themselves by trialling a test pack at a reduced price.